Feel like your business is becoming a commodity – change the rules of the game – bring value!

By:  Kenneth F. Petersen, CEO of Encharter Insurance

Perhaps just like in your business,  Insurance is becoming a commodity.  Similar to the way WalMart or Home Depot has commoditized retail / hardware store sales, the big insurance companies have started to commoditize insurance – particularly personal auto insurance.  What is a poor local business owner to do?  Complain about it – or -

Change the rules of the game – partner together, bring excellence to the local marketplace, and use social media to push brand awareness and value!  Personally, not being a complainer by nature, I prefer option #2 – let’s band together and change the rules of engagement.  Together let’s prove that we can bring real value to the local community and convince people that their money is better spent at local businesses vs. at the Big Box – what do you say, are you with me?

That is what Encharter Insurance is committed to doing – joining with like minded local businesses to use the internet and social media advertising to drive back the Big Box.  It starts with our Encharter Partner’s Program.  We allow local business owners to advertise on our website to our 15,000+ customers.  We give the local business owner a back-link on our website – helping to drive Search Engine Optimization (SEO) and making is easier for local customers to find you on the internet.  We ask that you back-link on your website to us.  However, the partnership doesn’t stop there.  We will help you shoot a short commercial for your business and get it posted on YouTube, on our website and on your website.  Next, we will give you a social media consult, to help you better understand how to use the internet and social media to drive local business.  Encharter has an award winning social media department, designed to help local businesses learn the techniques that have allowed Encharter to grow their new business 67%.

What is in it for us -  A healthy, growing,  local business community.  If we write your insurance, a growing client means more to insure – more cars, more equipment, and more employees.  If we don’t write your insurance, we hope that if we can prove our value and help you grow, that you will choose to do business with us.  It is as simple as that.  No quid pro quo, just a willingness to consider having your insurance with a company that is committed to local businesses and growth.

Sound fair?  Want to get involved?   Then just go to our Encharter Partners Sign-up Page and give us some basic contact information.  We will have someone contact you right away to get the ball rolling.  Together we can take back the local business community.  While none of us are big enough to take on the Big Box alone – there is power in together.

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